Are your eyes playing tricks on you? Did the writer and publisher of Greenspiration Home, a website dedicated to educating homeowners about green building and renovating just tell homebuilders to forget about green building?
Uh….yeah. I did.
The fact is, I’m sick to death of hearing builders debate the merits and viability of green building. It has become the empty soda can that idle work boots love to kick around. Please stop!
After all, what are we really talking about when we talk about green or sustainable homes? We’re talking about homes that save owners time, energy, money, resources, and hassle. You can argue amongst yourself all you like that homeowners don’t give a flip about “green”, especially if it is going to cost them more, but you’d be mighty hard pressed to find a homeowner who isn’t interested in saving all of these.
So if the word green makes you as a builder see red, strike it from your vocabulary. But while you’re at it, would you please start having some useful conversations with prospective buyers about all the unseen details of a poorly built home that might one day leave them sick, broke, and mad as hell? Because this is the stuff they really need to know.
Focus on your customer. Educate her about the kind of home that will give her long-term satisfaction. And leave the bickering about green building to those who can’t find a more productive way to occupy their time.
Wanna Hear More?
I was recently interviewed by Scott Stroud, host of Builderradio.com, about marketing green building to today’s consumer. If you’ve ever wondered just how southern my accent is, here’s your chance to find out….