By Trish Holder
I returned this past Thursday from three days at the 2013 Greenbuild Conference and Expo in Philadelphia, my ears still ringing with every green cliché ever uttered by anyone associated with the green building industry. By the end of the trip a part of me wanted to cover my ears and run to the closest politically incorrect location I could find where the landscape was colored with hues opposite of green on the color wheel. If all that sounds like I’m experiencing a little burnout, I probably am. But why?
I tried to figure it out it on the plane ride home. It’s not that I don’t love going to Greenbuild, and especially reconnecting with some wonderful vendors and good friends in the industry, especially the HVAC industry for which I write. I reasoned to myself that every large trade show precipitates a certain amount of sensory overstimulation that tends to make you want to run to the nearest dark closet and cover your ears. But this year it was more than just the hackneyed phrases (“it’s easy being green”) and the overabundance of chartreuse that was getting under my skin. It was, I’m afraid, the U.S. Green Building Council (USGBC), the agency that puts on this show each year. Continue reading ›